Long URLs are bogus! Tags like “nude” and “naked” are counterfeits! SEO is a big business, and from what I can tell its proponents are modern snake-oil salesmen.
These are the words from an article posted titled - SEO Fiascoes: The Trouble with Search Engine Optimization of John Dvorak a journalist from PCMag.com. Clearly this is a rant for the reason that he did not understand what he is actually doing on optimizing his own blog. Search Engine Optimization is a day in day out work. You cannot learn it in a second or even in day. You may learn the theories but you cannot put them into practice in months before seeing the optimum results of your effort.
The ignorant Mr. Dvorak claims that after changing his url’s into long urls his page views went down drastically but what happen to his bounce rate? did it decreased compared to the previous months? This is one aspect that his post did not mention. There also hundreds of other reasons on why his blog page views went down which you can see on this post from Alison. I am not claioming to be an expert in the field of SEO but I sure know that a logical URL (seo-optimization.html) is better than the default of wordpress (?postID=2009) which means nothing to your target audience and Google. Changing th eurl is not just about making it long, I think its about what you put in them. Tags also wont work when abused or used in the wrong way. There is this delicate balance of doing things onpage seo and onpage seo is just one part of seo which at the moment is not as heavily weighted as before. whats more important now is the off-the-page factors that will really boost your ranking and visibility.
This rant is clearly the sign of ignorance by John Dvorak or this might be a linkbait creating controversy by flaming on the SEO community. So if you want to react on his post and link to him I suggest that you “Nofollow” your links as this might be an SEO tactic and he could be very well inclined in SEO. A very clever post Dvorak if this is a linkbait, You’ve defenitley pushed some buttons here.
Thanks to Benj Arriola for posting the rant on sphinn and linkedIn.
My 2 cents.